Summary of the broadcast:

Ivett Angyal | Liverobe

Ivett Angyal, the creator and founder of Liverobe, has turned an idea from a thesis into reality. Ivett completed her undergraduate degree at Corvinus University and her Master’s degree in London. Ivett tells us,

• that Liverobe is a sustainable fashion app that makes it easy to shop for the coveted branded (e.g. Tommy Hilfiger, Ralph Lauren), immaculate and less than 5 years old clothing, accessories and shoes on your wish list. You can also use it to sell pieces you haven’t worn or don’t like anymore, but are still in perfect condition. Someone will be sure to read your ad for clothes with a twinkle in their eye 😉 And if you’d like to donate your wardrobe treasures to charity, you can donate to the following partners:
• UNICEF Hungary
• WWF Hungary
• NaNe Women for Women
• MyForest
• OMSZ – National Ambulance Service
• Currently they have 30,000 users, which they hope to increase with the 5-person team.
• The seed of the idea dates back to 2013, when Ivett was wondering what to do with the clothes she wasn’t wearing, when she had discovered that fast fashion is the second most waste-generating industry. She was also looking for a way to pair garments and accessories in her everyday life. So she combined the two ideas and moulded them into one, which gave birth to the startup that is now a success.
• The business model, which is based on a percentage commission on products sold, and has the advantage of drawing attention to smaller designers, emerging brands – if someone wants to wear a more unique product – started to be developed during university. It builds a conscious community by connecting those who want cheaper access to fashionable clothes and budding influencers who are keen to stockpile pieces from their wardrobe.
• She tells the story of the user process, where you can easily get an insight into the buying and selling process in seconds, or browse through the prettiest clothes – you can even find it in a post by your favourite influencer.
• Ivett believes it’s important to be mindful of protecting the environment, even if you’re passionate about fashion. Second-hand isn’t embarrassing, it’s an optimal solution for any “shopping queen” who loves unique and special pieces. What’s more, they also offer the opportunity to buy treasures from exclusive brands through the app.

They are in the process of raising capital for further growth.

Levente Petho | Danubia Patent & Law Office

Levente Petho, intellectual property management consultant partner at Danubia Patent and Law Office. He mainly assists DANUBIA Group clients in the area of business processes related to innovation and intellectual property, and has gained considerable experience in the development and improvement of intellectual property management processes, technology transfer and expertise in the commercialisation of intellectual property. Levente has been involved in many different projects over the years, so he has a wide range of experience.

• Danubia has a history of more than 70 years and over the years they have learned that intellectual property is not a negative cost factor but an exploitable asset with business benefits.
• Danubia IP’s USP is that it takes into account business factors in IP protection, so they ask questions that an executive would not even think of, and they take into account factors that an IP professional would not.
• As Levente puts it, intellectual property is a right that belongs to any intellectual achievement.
• He explains the difference between different types of intellectual property, e.g. trademark, patent right, copyright. Intellectual property is the product of the creative mind. Intellectual property is protected by law: it ensures that the owners of a work or invention receive proper financial and moral recognition for their work. The two main branches of intellectual property rights are industrial property rights and copyright. A trade mark is a registered sign which is capable of being clearly and precisely represented and which serves to distinguish certain goods or services from those of others.
• He covers software and other technology-related intellectual property rights and the means of protection that a technology-based company can deploy.

It will highlight the opportunities available to start-ups and the steps to take at the outset to avoid failure later on. He also explains what to look out for in the later stages, both in terms of investment and development.

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